Saks Fifth Avenue, the premier destination for luxury fashion, unveiled its Pride campaign today titled, “Show Your Pride,” which celebrates the LGBTQ+ community, spotlighting notables and their stories. Saks is also supporting the LGBTQ+ community through a partnership with the Stonewall Inn Gives Back Initiative (SIGBI) for the fourth consecutive year, with a cumulative donation of $245,000. The 2022 Pride campaign includes digital content on Saks.com and social channels, in-person and virtual events and a dedicated window installation at the Saks Fifth Avenue New York flagship location.
Three Saks Live events in celebration of Pride Month will be hosted throughout June by campaign stars Adore Delano, Sam Jay and Dominique Jackson.
In addition to the digital components, the Saks Fifth Avenue flagship windows are being transformed to create a deconstructed pride flag. A stunning ribbon sculpture will flow throughout the center six windows, which will be on view from June 2 to June 16. Saks is also hosting a private Pride-themed variety night with SIGBI at Le Chalet at L’Avenue at Saks on June 8 featuring a special performance by Joel Kim Booster, star of the upcoming summer film Fire Island and his one hour Netflix special Psychosexual.
“Show Your Pride”
Saks Fifth Ave Window
June 2 to June 16th, 2022
