Joy and James Frazier, an African American couple who founded The Sip NYC Inc. has been helping other Black-Owned businesses generate brand exposure in their industry for over twenty years. This savvy couple has hosted plenty successful networking events and sold out-black expos. They decided to launch the first all Black Owned Wine & Spirits tasting event at Amarachi Restaurant in Brooklyn NY, held on Saturday June 12th, 2021. This new platform came about when Joy and James realized the wine and spirit industry was missing people who looked like them. This realization created a passion and motivation within them for change.
This five hour tasting event introduced me to a new world of wine & spirit brands within the black community. I was able to sample products, network with industry experts and become educate about the industry.
The list of brands included:
- Amour Geneve
- Esrever Wines
- Strange Fruit Wines
- Carribean Hibiscus
- Den of Thieves Whiskey
- Sip and Share Wines
- Canei Peach Wines
- Plush Vodka
- Ladismith South African Brandy
- KP Customized Kreationz Fruit
- Brooklyn Smokes Cigar Co.
This events special guest was Sunshine Foss, a native Brooklynite and owner of Happy Cork, a wine and spirits travel shop. She discussed her passion for this industry and how Happy Cork came into fruition. She also shared some of her struggles and stereotypes as a minority. The Happy Cork was founded in 2019 and has quickly become a travel destination for all as they hold the largest selection of black and minority owned wine and spirit brands. Sunshine’s commitment includes hosting events that feature local artists as a means to continue cultivating beautiful connections amongst the people Happy Cork serves.