Mars Wrigley Sweet ReTREAT, featuring Bumble

Mars Wrigley’s Sweet ReTREAT is back for a third treat-filled year and is thrilled to announce a new partner for this year’s event – Bumble! You are invited to join us, along with special guests including author and former Bachelorette Andi Dorfman, in creating and celebrating meaningful, memorable, and smile-inducing connections through Mars Wrigley’s portfolio of sweet treats.

Today’s definition of Valentine’s Day is changing. It’s more widely viewed as a moment to celebrate your closest connections, from romantic love to friendship, business partners, and beyond. Bumble, the ultimate modern-day connector, is the perfect partner to support Mars Wrigley in its mission to elevate the power of a connection.

Whether looking for love, friendship or business opportunities, Sweet ReTREAT will set the stage for consumers to create and celebrate your connections through Mars Wrigley’s legendary portfolio of sweet treats and Bumble’s expertise.

If you want to ensure you are a VIP at Sweet ReTREAT on February 12 and 13, be sure to register for your Priority Line Pass Ticket. By registering you will be given priority access and allowed to skip the general admission line for swift entrance to experience all the excitement inside.

This year’s Sweet ReTREAT will include the following experiences:

• DOVE® Chocolate All About You Profile ReFresh: Powered by Bumble, guests will have a special chance to receive advice from Bumble’s Profile Stylists who will provide sweet tips on photos and copy to help guests optimize their profiles to make the best connections. With options for Bumble Bizz, Bumble BFF or Bumble Date, guests can snap new photos and capture their best!

• Rockin’ Pink STARBURST® Nails: Whether it’s a handshake, a first date, or a compliment from a stranger, we know that a great manicure can be the perfect conversation starter. Sweet ReTREAT guests can choose from bright STARBURST® color themes that will leave a lasting impression.

• LIFESAVERS® & ALTOIDS® Mint-or and Mint-ee Lounge: Guests can step into a minty-fresh lounge for one-on-one time with an impressive roster of ‘Guest Mentors’ from Bumble, Mars Wrigley, and more, including author and former Bachelorette Andi Dorfman. This is a unique opportunity for Mint-ors and Mint-ees to talk about everything from personal branding, to first impressions, to the value of career pathing and networking to create IRL and online connections.

• DOVE® Chocolate “Celebrate You” Bar: It wouldn’t be Sweet ReTREAT without an opportunity to treat yourself, too! Guests can enjoy the taste of a DOVE® Ice Cream Bar or hot chocolate customized with their pick of DOVE® Chocolate products for a hot or cold celebration of their favorite treats. There’s always a reason to #chooseyourpleasure.

• Pink Wall [STAR]-BURSTING with Inspiration: Words of encouragement and inspiration go a long way and you never know how your words will connect with someone else. We’re inviting guests to help us build this Insta-worthy wall by covering it in personal, hand-written messages that will make a BFF a smile.

• Mars Wrigley Treat Tastings: And of course, there will be plenty of your favorite Mars Wrigley products onsite. Every guest will have the chance to check out Mars Wrigley’s newest innovations and leave with a bag full of our beloved fun-sized treats, with everything from DOVE® Chocolate, STARBURST®, M&M’S®, SKITTLES®, ALTOIDS®, and more, as a thank you for taking the time to connect with us.

Don’t forget to share on social and use #SweetReTREAT and tag @marswrigley.

*One (1) manicure per guest and one (1) pre-packed giveaway sample bag per person. Please note items may contain or come into contact with wheat, eggs, peanuts, tree nuts and milk. For more information, please speak with one of our staff members.