Welcome to ARCADIUM! Arcadium is a first of its kind, experiential pop-up launching at Hudson Yards in New York. Arcadium will bring immersive tech activities, including augmented reality (AR) and virtual reality (VR) experiences, to the new neighborhood’s diverse audience.
The Arcadium experience will tell the stories of the Richemont Maisons – with a nod to their heritage, craftsmanship, and creativity – in a truly modern way. Visitors will be invited to enter the 3-D worlds of Cartier, IWC, Jaeger-LeCoultre, Montblanc, Panerai, Piaget, Vacheron Constantin, and Van Cleef & Arpels. New York artist Justin Teodoro was enlisted to design the intricate illustrations within the AR space.
Arcadium will play host to a variety of events, including tech demos, jewelry, and watchmaking workshops.
The pop-up is open to the public from Friday, July 12 to Thursday, July 25 at The Shops & Restaurants at Hudson Yards (4th Floor).
20 Hudson Yards
The Shops & Restaurants at Hudson Yards (4th Floor)
New York, NY 10001
BEGINS JULY 12th ….SEE DATES HERE